Advertising Creative
What is an advertising creative?
An advertising creative is someone who creates and develops ideas for advertisements to promote products or services. They use their creativity and design skills to come up with compelling campaigns that grab attention and persuade people to take action.
What does an advertising creative do?
Usually, an advertising creative does the following:
- Collaborates with clients and stakeholders to understand their goals and target audience
- Brainstorms and develops creative concepts for advertising campaigns
- Designs and creates visuals, graphics, and copy for advertisements
- Collaborates with other team members, such as copywriters and art directors, to bring the campaign to life
What does the day-to-day life of an advertising creative look like?
The working hours for an advertising creative can vary depending on the company and deadlines. Usually, they work between 9am and 5pm, but sometimes they may need to work longer hours to meet project deadlines.
A typical day for an advertising creative may involve:
- Meeting with clients to discuss campaign objectives and creative ideas
- Brainstorming and sketching out concepts for new advertisements
- Designing visuals and creating graphics using software like Adobe Photoshop or Illustrator
- Collaborating with copywriters to develop catchy slogans or engaging copy
- Presenting ideas and visuals to clients or team members for feedback and approval
Where does an advertising creative work?
Advertising creatives can work in various settings, including:
- Advertising agencies: Large or small agencies that specialize in creating and managing advertising campaigns for clients in different industries.
- In-house creative departments: Some companies have their own creative teams to handle their advertising needs.
- Freelance: Some advertising creatives choose to work as freelancers, taking on projects for multiple clients.
What tools/software/hardware does an advertising creative use?
An advertising creative uses a variety of tools including:
- Design software: Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is commonly used for creating visuals and graphics.
- Presentation software: PowerPoint or Keynote may be used to create presentations to showcase campaign ideas to clients.
- Hardware: A computer or laptop and a graphic tablet (such as a Wacom) are commonly used for creating digital designs and illustrations.
What do I need to become an advertising creative?
There are different paths to becoming an advertising creative, including:
- Bachelor's degree: Many advertising creatives have degrees in advertising, marketing, graphic design, or a related field. This provides a strong foundation in advertising principles and design skills.
- Portfolio work: Building a strong portfolio showcasing your creative work is important for landing a job as an advertising creative. You can create spec ads or work on real projects to demonstrate your talent and creativity.
What career paths are available?
There are several career paths available to advertising creatives, including:
- Art Director: In this role, you would be responsible for overseeing the visual aspects of an advertising campaign and leading a team of creatives.
- Creative Director: As a creative director, you would be responsible for managing and guiding the creative process across multiple campaigns and projects.
- Copywriter: Focusing on writing persuasive and engaging copy for advertisements and other marketing materials.
What jobs are similar to an advertising creative?
- Graphic Designer: Creating visual designs for various purposes, including branding, marketing materials, and digital media.
- Marketing Manager: Planning and implementing marketing strategies to promote products or services.
- Social Media Manager: Managing social media accounts and creating engaging content to attract an audience.
- Content Writer: Writing compelling and informative content for websites, blogs, and other digital platforms.
What made you want to become an advertising creative?
How did you get your first advertising creative job?
What was the one thing that surprised you the most about being an advertising creative?
Are you an advertising creative? We want you to share your experiences with those looking to start or change their careers to Advertising Creative. If you're interested, contact us at mail@calumchilds.com.